Social Media Manager – Healthy Dining & Hospitality

Roro's

Location: Nairobi

Job type: Full-time

Industry: Marketing, Creative Industries

Role type: Social Media Marketing, Content Creation

Key skills: Digital Marketing, Campaign Management, Market Research, Analytics

About this role

We are looking for a creative, hands-on Social Media Manager to take full ownership of our digital brand presence. In this role, you will lead end-to-end content creation—taking visual and campaign ideas from concept all the way through filming, editing, and posting—while actively engaging with our audience to build a loyal, connected community.

Key Responsibilities (What You'll Do)

  • End-to-End Content Production: Brainstorm, script, film, and edit high-quality visual and video content tailored for social platforms.
  • Platform Ownership: Manage daily operations and growth strategies for key channels, primarily Instagram and TikTok.
  • Community Engagement: Monitor comments, messages, and mentions, acting as the responsive voice of the brand to foster meaningful connections with customers.
  • Copywriting & Storytelling: Write clear, compelling captions and on-screen messaging aligned with Roro’s energetic and fresh tone.
  • Visual & Trend Curation: Identify viral social trends, popular audio, and aesthetic visual formats, adapting them quickly for food and lifestyle content.
  • Independent Execution: Organize filming schedules, manage content calendars, and ensure a steady stream of engaging daily output.

Qualifications & Requirements (What We're Looking For)

  • Platform Expertise: In-depth understanding of Instagram and TikTok algorithms, formats, pacing, and best practices.
  • Hands-On Creator Mindset: Equal passion for visual strategy and hands-on production (filming, lighting, mobile/desktop video editing).
  • Eye for Detail: Strong visual sense with the ability to capture appealing food, lifestyle, and behind-the-scenes content.
  • Communication Skills: Clear, engaging writing style with a natural, conversational voice.
  • Work Style: Highly organized, proactive, comfortable working independently, and attentive to customer feedback and community interactions.

How to apply

Apply for this Social Media Marketing, Content Creation position at Roro's in Nairobi directly on Joby — Kenya's job board for creative and hospitality talent.

Apply Now on Joby