Social Media Manager (Fashion)

Karol Apparels

Location: Nairobi

Job type: Full-time

Industry: Marketing

Role type: Social Media Marketing

Key skills: Digital Marketing, Campaign Management, Market Research, Analytics

About this role

We are seeking a Social Media Manager who will be the voice of Karol Apparels on Instagram, TikTok, and Facebook. We're looking for someone who can post multiple times daily, collaborate with our models on content shoots, run Ads that convert, and help build a genuine community around our brand.

What You'll Be Doing

  • Creating and posting content across TikTok, Instagram, and Facebook multiple times each day
  • Shooting, editing, and publishing your own video content
  • Collaborating with our models on content shoot planning and execution
  • Taking footage from shoots and turning it into dozens of posts across different platforms
  • Engaging with our community—responding to comments and DMs, building real relationships
  • Managing and optimizing Ads to drive conversions
  • Reviewing analytics weekly to see what's resonating and what we should adjust
  • Working closely with our team to align content with upcoming products and campaigns

 About You

You definitely have:

  • Experience managing social media for a retail or fashion brand
  • A solid understanding of TikTok—you've grown accounts before and you understand what makes content perform
  • The ability to shoot, edit, and publish video on your own
  • Experience running Ads and knowing what ROI means
  • Speed when it comes to content creation
  • An interest in menswear.

Bonus if you have:

  • Worked with models or talent on shoots before
  • Successfully grown social accounts to meaningful sizes
  • Managed paid social budgets
  • Experience with graphic design
  • Experience converting followers into actual customers

 What We're Looking For

We need someone who genuinely enjoys this kind of work. Someone who gets excited about content strategy and gets a bit annoyed when algorithm changes impact reach. And we're looking for someone who can handle feedback well. We'll have thoughts on content sometimes, and we're hoping you'll be open to that while also bringing your own perspective.

How to apply

Apply for this Social Media Marketing position at Karol Apparels in Nairobi directly on Joby — Kenya's job board for creative and hospitality talent.

Apply Now on Joby