Key skills: Digital Marketing, Campaign Management, Market Research, Analytics
About this role
We are seeking a Social Media Manager who will be the voice of Karol Apparels on Instagram, TikTok, and Facebook. We're looking for someone who can post multiple times daily, collaborate with our models on content shoots, run Ads that convert, and help build a genuine community around our brand.
What You'll Be Doing
Creating and posting content across TikTok, Instagram, and Facebook multiple times each day
Shooting, editing, and publishing your own video content
Collaborating with our models on content shoot planning and execution
Taking footage from shoots and turning it into dozens of posts across different platforms
Engaging with our community—responding to comments and DMs, building real relationships
Managing and optimizing Ads to drive conversions
Reviewing analytics weekly to see what's resonating and what we should adjust
Working closely with our team to align content with upcoming products and campaigns
About You
You definitely have:
Experience managing social media for a retail or fashion brand
A solid understanding of TikTok—you've grown accounts before and you understand what makes content perform
The ability to shoot, edit, and publish video on your own
Experience running Ads and knowing what ROI means
Speed when it comes to content creation
An interest in menswear.
Bonus if you have:
Worked with models or talent on shoots before
Successfully grown social accounts to meaningful sizes
Managed paid social budgets
Experience with graphic design
Experience converting followers into actual customers
What We're Looking For
We need someone who genuinely enjoys this kind of work. Someone who gets excited about content strategy and gets a bit annoyed when algorithm changes impact reach. And we're looking for someone who can handle feedback well. We'll have thoughts on content sometimes, and we're hoping you'll be open to that while also bringing your own perspective.
How to apply
Apply for this Social Media Marketing position at Karol Apparels in Nairobi directly on Joby — Kenya's job board for creative and hospitality talent.