Marketing Creative

As Creative you will be responsible for developing and producing compelling content that strengthens the Greenspoon brand and supports our growth objectives. You will work closely with the marketing team to create campaigns, social media content, advertisements, and visual assets that resonate with our audience.

This role is ideal for someone who combines strong creative instincts with an understanding of marketing performance and customer behavior.

Key Responsibilities

Content Creation

• Develop engaging content for Instagram, Facebook, TikTok, LinkedIn, email marketing, and paid advertising; Meta and Google.
• Conceptualize and produce creative campaigns around products, seasons, promotions, and brand initiatives.
• Create static graphics, short-form videos, reels, and motion content.
• Assist with photography and videography for products, producers, and lifestyle storytelling.

Brand & Campaign Development

• Maintain and strengthen Greenspoon's visual identity across all channels.
• Develop campaign concepts that drive awareness, engagement, and conversion.
• Create mood boards, storyboards, and creative briefs for campaigns.
• Collaborate with internal teams and external partners to execute marketing initiatives.

Performance Marketing Support

• Produce creative assets for Meta, Google, and other paid advertising platforms.
• Test multiple creative concepts and content angles.
• Use campaign performance data to refine and improve creative output.

Innovation & Trends

• Stay current on social media trends, content formats, and emerging creative tools.
• Leverage AI-powered tools to improve ideation, production, and workflow efficiency.
• Identify opportunities for user-generated content, influencer partnerships, and community engagement.

Requirements

Must-Have Skills

• Strong portfolio demonstrating creative work across social media, digital marketing, branding, or content creation.
• Proficiency in design tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator), Figma, or equivalent.
• Experience editing video content using CapCut, Premiere Pro, Final Cut Pro, or similar tools.
• Strong visual storytelling and content creation skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and work in a fast-paced environment.

Nice to Have

• Experience in food, lifestyle, retail, e-commerce, FMCG, or consumer brands.
• Experience working with influencers or creators.
• Familiarity with AI creative tools such as ChatGPT, Higgsfield, Claude, Runway, Firefly, Veo, or similar.