Marketing Manager

As the Marketing Manager at Green Heart, you will build qualified demand and lead the team that sustains it. You will be responsible for translating business and sustainability goals into clear, actionable marketing priorities, driving multi-channel campaigns, and managing overall demand generation.

You will bridge strategic vision with hands-on execution—optimizing campaigns, overseeing editorial calendars, and strengthening community and customer engagement.

Key Responsibilities

• Marketing Strategy & Demand Generation: Plan and execute end-to-end demand generation programs across digital and offline channels to support business growth and product lines.
• People Management & Mentoring: Manage, mentor, and guide marketing team members, providing clear creative feedback and maintaining high execution standards.
• Lead Nurture & Sales Coordination: Structure nurture workflows and automated sequences to guide prospects smoothly through the conversion funnel, working closely with sales and commercial teams.
• Content Planning & Editorial Direction: Oversee editorial calendars, content creation, brand voice consistency, social media campaigns, and public relations.
• Measuring & Budget Management: Define KPIs, track marketing campaign performance, report actionable metrics to leadership, and manage marketing spend efficiently.
• Product Information & Sales Assets: Develop high-impact product collateral, case studies, and pitch materials that communicate product value and brand standards.
• Partnerships & Community Engagement: Cultivate strategic partnerships, co-marketing opportunities, and community initiatives that amplify Green Heart's mission and presence.

You Might Be a Great Fit If...

• You excel at turning business objectives into structured, data-driven marketing strategies.
• You are a hands-on leader who enjoys coaching creative talent while driving day-to-day execution.
• You possess strong written, verbal, and visual storytelling capabilities.
• You thrive in dynamic, values-driven environments and manage ambiguity with ease.
• You love building repeatable frameworks, asset libraries, and editorial calendars that scale team output.

Qualifications & Requirements

• Experience: Proven experience in marketing management, demand generation, or brand leadership (ideally within agriculture, sustainable brands, consumer goods, or lifestyle sectors).
• Skills: Strong track record running multi-channel campaigns (performance marketing, content, email, and social).
• Tools: Familiarity with CRM tools, email automation platforms, analytics software, and content management systems.
• Location & Lifestyle: Comfortable with or based in the coastal region (Kilifi) or aligned with Green Heart's operational footprint.