Digital Marketing Intern

Twende Meru is looking for a creative, field-ready Digital Marketing Intern to bring the magic of Meru County to life across our digital platforms. Over 3 months, you will hit the ground to capture, create, and curate high-energy visual content—spotlighting local BnBs, boutique hotels, scenic hangouts, food spots, and authentic cultural stories. If you have an eye for mobile photography/video, know what trends work on Instagram and TikTok, and love discovering local spots, this role is for you.

Key Responsibilities

• Field Content Creation: Travel across local hangouts, stays, and activities to shoot high-quality vertical videos (Reels/TikToks) and photos showcasing Meru's best spots.
• Social Media Management: Plan, schedule, and execute engaging daily content across Instagram, TikTok, Facebook, and X (Twitter).
• Storytelling & Copywriting: Write catchy, authentic captions, micro-blogs, and local guides that capture the personality, culture, and lifestyle of Meru County.
• Community Engagement: Respond to comments, direct messages, and brand mentions to build an active online community of local explorers and travelers.
• Merchant & Spot Spotlight: Collaborate with local hospitality partners (hotels, BnBs, cafes) to record short promo clips and highlight reels.
• Performance Tracking: Monitor post reach, engagement metrics, and follower growth to refine content strategy over the 3-month tenure.

Basic Qualifications

• Fresh graduate or final-year student in Marketing, Communications, Journalism, Creative Media, or a related field.
• Hands-on experience creating mobile video content (Instagram Reels, TikTok, YouTube Shorts).
• Strong command of local culture, slang, and geography across Meru County.
• Basic photo/video editing skills using mobile tools (CapCut, Lightroom Mobile, Canva).
• Strong written English and Swahili copywriting skills.
• Self-starter with a natural curiosity for local travel, food, and culture.